About

NESTEA^® knows that university students across Canada are always looking for ways to use their creativity and knowledge to get ahead. NESTEA^® The Recruit^TM wants to give students this opportunity by creating the ultimate campus challenge!

University students are encouraged to use business smarts and marketing savvy to compete against other teams for the title of The Recruits^TM . 

Teams of three students from the eight participating universities auditioned and were selected to participate in the contest.

Upon selection, all teams were flown to the Coca-Cola^®’ head office in Toronto on October 16^th for National Training. Here they learned about the NESTEA^® brand, business initiatives, and their partners Pizza Pizza, Pizza 73 and Coke's agencies. They were also briefed on their very first Challenge, which began immediately.

Modeled after the hit television show, “The Apprentice”, NESTEA^® The Recruit^TM develops three “Challenges” that run the duration of the school year (large and common breaks are considered when creating the challenge timelines). Each Challenge teaches students relevant marketing skills across numerous disciplines including but not limited to: Social Media, Public Relations, Promotional Marketing and Experiential Marketing.

For a more comprehensive overview of the contest and its framework, check out what happened last year by reviewing the Class of 2010 summary.

At the end of each Challenge, one team per school is eliminated. However, these teams do not walk away empty handed; they will be awarded an exit bonus based on their progression within the contest. As the number of teams in the competition decreases, the Challenges get larger in scale and more difficult proving the winning team deserving of the Grand Prize; a full year’s tuition (up to $7,500) and a work term at Coca-Cola^® or one of its partners, Pizza Pizza, Pizza 73 or an additional partner agency, valued at $12,500.

Be sure to follow NESTEA^® The Recruit^TM on twitter and join our facebook page for constant updates.